Google is asking app developers who publish apps on its play store to obtain consent for data use and for ad personalisation through its AdMob platform. Due to the coming GDPR legislation which comes into effect on the 25th of May. Any business based in the EU will need to gain opt-in consent to collect or use […]
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When GDPR is concerned, developers can’t afford to overlook app user privacy, consent and opt-in preferences. Here’s five tips that will get you compliant. It’s a huge problem for app publishers. How can you comply with intimidating privacy legislation and maximise the number of users that are opted into your app services? By some estimates over 50% of […]
When you have a bright idea for a college startup, the most important thing is getting your message across and promoting it. Since we are living in the age of technology and have access to the means of digital marketing, it’s important to plan things ahead and estimate all the limitations and advantages. Depending on […]
The pandemic showed many people that a nine-to-five job isn’t the most reliable. Students looking at this changing job market have realized they must develop business ideas. Unfortunately, as a beginner, it can be hard to know where to start. This is why in this article, we go over 5 of the best tips aimed […]
A student’s life is transformed throughout their years spent in college. It’s a time of development and self-discovery. Many students don’t know what they wish to do with their own lives or what careers they want to follow when they first enrol in college. Fortunately, internships provide a chance to get practical experience and crucial […]
So as a marketer you want to know how location-based marketing can help you to reach your marketing goals? It’s time to take a serious look at location. Big data is tearing up the rulebook in a number of different industries. This trend continues with data-driven marketing becoming the new normal. Mobile has changed many things, but […]
It was Unilever’s Keith Weed that pulled no punches toward the digital media industry as a whole this week. His message was clear: “Clean up or get out.” It was made abundantly evident that Unilever was no longer ready to use its $8.5bn marketing budget to prop up the industry. Especially as it has been […]
There have been issues with data accuracy in mobile targeting in the past. Targeting the right person in the best moment is still the appropriate goal for marketers. But to do this effectively, the data that fuels campaigns must be reliable. If marketers don’t work from reliable data sets then the information is useless, and […]
Is there a point where too much monetization can have a negative effect on the app experience? It’s more important than ever that mobile app developers understand the effect of app monetization. Across app monetization strategies there are some mistakes that can have a negative effect on user experience. In these cases, it will cause you to […]
Marketing attribution has always been a tough area for marketers and advertisers. Attribution modelling has undoubtedly provided huge value. However, the ability to measure the effect of channels (or touchpoints) on the customer journey has often been fraught with difficulties. Return on investment has been difficult for a variety of reasons. Understanding the entire customer […]